Aim: To consider what makes good market research and start a draft of a questionnaire to help me plan my magazine

How do you make an effective and helpful questionnaire?

•  Be clear on what you are trying to ask.
•  Ensure that everyone can answer the question.
•  include an 'other' option.
•  Make sure that the answers are relevant to the question being asked.
•  Make sure the questionnaire is laid out in a logical order.
•  Think about your wording, use precise.. (prefer).
•  Use numbers to measure their agreement of something.
• Ask precise questions, no vague ones.
• Short questions, control how they respond.

1. A Likert scale is a question which measures a candidates response to a particular subject.
2. A Semantic-Differential scale uses numbers to measure a candidates response to a particular subject.

Topics I will need to ask about in my questionnaire.

• Music.
• Genres Of Music.
• Age.
• Merchandise.
• Hobbies.
• Streaming - Spotify, We7.
• Downloading, iTunes, Amazon, Youtube Converter.
• Preferred Bands and Artists.
• How Do You Consume Music?
• Do You Attend Live Events?
• Favourite Music Venues?
• Favourite Music Blogs?
• Gender.
• Do You Read Music Magazines?
• Preference of Font.
• Style of Photography.
• Colour Schemes of 3.
• Favourite Front Cover From A Range.
• Magazine Consumption.

Questionnaire: https://docs.google.com/file/d/0B04sfX1YDDkhN2F3dGs2ZzEtZ1E/edit?usp=sharing

Code Of Practice Homework - Ms Bennett

Codes Practice

The foundation stone of the successful self-regulatory system which the Press Complaints Commission administers is the Code of Practice.

The Code performs a dual function: it gives the industry a firm set of principles to guide it; and it gives the Commission a clear and consistent framework within which it can address complaints from members of the public. The Code is, crucially, the industries own Code. Although it must be ratified by the independent PCC to take effect, it is the fact that the Code is drafted by the industry that ensures the unswerving commitment of all sectors of the newspaper and magazine publishing sector to self-regulation and to the PCC. In addition, the incorporation of the Code into editors' and journalists' contracts of employment provides self-regulation.

The Code is reviewed periodically by a special committee of editors (the Code of Practice Committee). It takes account of public and Parliamentary comment as well as of reports from the Press Complaints Commission itself. The Code is therefore constantly developing and responding quickly to changing practices and technology in the industry and to the concerns of readers.

The Code of Practice Committee is made up of editors from across the newspaper and magazine industries. The members of the Code Committee are appointed on the basis of nominations from the five publishers' associations of the press in the United Kingdom (the Newspaper Society, the Newspaper Publishers Association, the Scottish Newspapers Publishers' Association, the Scottish Daily Newspaper Society and the Periodical Publishers Association).

The Press Complaints Commission takes the final responsibility for the Code of Practice and ratifies any changes to it.

The Chairman and the Director of the PCC also attend meetings of the Code of Practice Committee in an ex-official capacity.

To research local products, venues, events, businesses and identify how/why they are relevant to their target audience

Production of magazines are paid for either by:

• Advertising brands and products within it
• Purchase Price
• Pre-paid subscription services
• Or all of the above

1. The Hobgoblin(pub) - http://www.hobgoblinbrighton.co.uk 
2. Black Lion(pub) - http://www.drinkinbrighton.co.uk/black-lion
3. Jamaica Inn(pub) - http://www.jamaicainnhove.co.uk
4. Weatherspoons(pub) - http://www.jdwetherspoon.co.uk/home

1.  Oceana(club) - http://www.oceanaclubs.com/brighton/
2.  Coalition(club) - http://www.drinkinbrighton.co.uk/coalition
3.  Lola Lo(club) - http://www.lolalobrighton.com
4.  Audio(club) - http://www.audiobrighton.com

1. Inka Tattoo(services) - http://www.inkatattoos.co.uk
2. Nine Tattoo Studio(services) - http://www.nineboycesstreet.com
3. Into You(services) - http://www.into-you.co.uk
4. Tattoo Workshop(services) - http://www.tattooworkshop.co.uk

1. Gak(shop) - http://www.gak.co.uk
2. Brilliant Brighton(shops) http://www.brilliantbrighton.com
3. Shakeaway(shop) - http://www.shakeaway.com
4. HMV(shop) -  http://www.hmv.com

Audience:

1. Mass Market Women - constantly doing something, should take regular breaks for 'me time'.
2. Up Market Men - Our pool of marine, sport, hobbyist, and rural life brands mainly about the business world and professions 
3. Up Market Women - Like to read about lots of gossip and other lady stuff.
4. Young Men - Like listening to music and reading about gaming and other male things.

Aim: Decide which genre we would prefer to focus our research and create a moodboard of initial ideas

Genre of music;

I will be focusing on the indie genre of music, I will be researching areas like, new bands and new solo singers. My target audience would be teenagers/adults from the age of  17-30.

Here is a list of indie bands;

- Kings of Leon
- The Kooks
- Arctic Monkeys
- The Vaccines
- The Killers     
- Imagine Dragons
- The Wombats
- Death Cab For Cutie
- The Strokes

Types of products advertised;

- Canon Cameras
- Clothing
- Converse
- Lacoste
- Fred Perry

Aim: To analyse music magazines, considering how their genre is conveyed and the typical features of a front cover.

Music magazines I have heard of:

- NME
- Mojo
- XXL
- Kerrang!
- The Source ( Local brighton magazine.)
- The Source ( American hip hop magazine.)
- Uncut
- DJ
- MixMag

Music magazines I have read/bought:

- I have personally never bought a music magazine, but I have read 'The Source'.

Textual analysis:

- Magazine title; NME.

- Publisher; IPC Ignite!

- Target audience; this magazine is mostly aimed at teenagers/adults from the ages of 15-30, because there are things that the younger readers/music fans wouldn't understand,  this magazine is more for male than female readers.

- Genre; Indie/Rock.

- Main bands featured; Green Day, Coldplay, Beatles.

- Articles; There are some articles about gigs, and private singing sessions.


                                                                                                                                                                                                                                                                                                                          

Codes Practice + Regulation

Defamation/Liberal/Slander.

UK Defamation act 1996, are intended to protect the reputation of an individual against unjustified and unwarranted attacks. Any communication that is held to damage a reputation is considered defamatory even if it is fiction, meaning that such things as television, plays and magazine short stories fall under the remit of the law if they are seen to harm an individual. Libel is when information is published and slander is the verbal form of defamation.

Terms Of Copyright

Copyright is the protection of peoples work, to make sure no strangers can make profit from your personal work. Copyright law in the UK dates back to the statue of Anne, 1709 but became statutory law in 1911 with the passing of the copyright act.

Data Protection and Privacy

1. Cannot pass info on to 3rd parties.
2. Data Protection Act 1988
3. Protects personal information, such as; phone numbers and house addresses.
4. Privacy - no law for personal privacy when intruded upon.


Reference: Whittaker, J. (2008) Magazine Production
London: Routledge.

The Importance Of Advertising.

Advertising.

Advertising is the main and most affective way of getting your product/music out there to the public, we see advertisements every day, e.g on t.v, on the radio and on buses. 

  

If it wasn't for advertisement, we wouldn't have most of the large companies we have now, such as; nike, KFC, apple,  and other big companies.

Advertisement helps everyone, it helps people get jobs and money, two things that people want. 

The best way to advertise would be to use language that gets peoples attention and attracts your target audience/readers, if you were to advertise music, use language that would attract teenagers or young adults. Or if you were to advertise cars, use language to attract adults.

In advertisements, you have to follow the legal guidelines, if your advert includes any forbidden material or illegal links. However the advert is being advertised, 

Aim: To consider how magazine staff are divided in terms of their skills, To identify which skills are needed to do particular jobs in the publishing industry

-THE PUBLISHING SECTOR IN THE UK-

-The publishing industry employs over 195,000 people, representing approximately 36% of the creative media workforce.

- 50,500 work in journals and magazines.

-51,000 people employed in the newspaper sector.

- 33,000 in the book industry.

- 12,000 in the other information service activity.

- www.creativeskillset.org. 

 

-This information is taken from the 8/9/12 edition of NME.

-The magazine I compared this with was MOJO

-The jobs listen are different because the ranks of the editors were different, also NME had more editors.

-They both use the word 'editor'

 

WHAT DO YOU THINK ARE THE RESPONSIBILITES OF A CHEIF EDITOR?

 

- The most important responsibility is making sure that all of the editors are doing the right thing.

- Make sure the text isn't copied.

- Check the magazine before it is published.

- Make sure there is no illegal material.
- Leads meetings.
- Budget control.
- Occasional column writing / editorial piece.
- Attends functions, events & award ceremonies.
- Build up contacts and connections.
- Legal decisions (following PCC guidelines).
- The (Public Face) of the story.
- Liase with the publisher, marketing depts., media sales team, PR agencies.