To research local products, venues, events, businesses and identify how/why they are relevant to their target audience

Production of magazines are paid for either by:

• Advertising brands and products within it
• Purchase Price
• Pre-paid subscription services
• Or all of the above

1. The Hobgoblin(pub) - http://www.hobgoblinbrighton.co.uk 
2. Black Lion(pub) - http://www.drinkinbrighton.co.uk/black-lion
3. Jamaica Inn(pub) - http://www.jamaicainnhove.co.uk
4. Weatherspoons(pub) - http://www.jdwetherspoon.co.uk/home

1.  Oceana(club) - http://www.oceanaclubs.com/brighton/
2.  Coalition(club) - http://www.drinkinbrighton.co.uk/coalition
3.  Lola Lo(club) - http://www.lolalobrighton.com
4.  Audio(club) - http://www.audiobrighton.com

1. Inka Tattoo(services) - http://www.inkatattoos.co.uk
2. Nine Tattoo Studio(services) - http://www.nineboycesstreet.com
3. Into You(services) - http://www.into-you.co.uk
4. Tattoo Workshop(services) - http://www.tattooworkshop.co.uk

1. Gak(shop) - http://www.gak.co.uk
2. Brilliant Brighton(shops) http://www.brilliantbrighton.com
3. Shakeaway(shop) - http://www.shakeaway.com
4. HMV(shop) -  http://www.hmv.com

Audience:

1. Mass Market Women - constantly doing something, should take regular breaks for 'me time'.
2. Up Market Men - Our pool of marine, sport, hobbyist, and rural life brands mainly about the business world and professions 
3. Up Market Women - Like to read about lots of gossip and other lady stuff.
4. Young Men - Like listening to music and reading about gaming and other male things.