Aim: Decide which genre we would prefer to focus our research and create a moodboard of initial ideas

Genre of music;

I will be focusing on the indie genre of music, I will be researching areas like, new bands and new solo singers. My target audience would be teenagers/adults from the age of  17-30.

Here is a list of indie bands;

- Kings of Leon
- The Kooks
- Arctic Monkeys
- The Vaccines
- The Killers     
- Imagine Dragons
- The Wombats
- Death Cab For Cutie
- The Strokes

Types of products advertised;

- Canon Cameras
- Clothing
- Converse
- Lacoste
- Fred Perry