Aim: To consider what makes good market research and start a draft of a questionnaire to help me plan my magazine

How do you make an effective and helpful questionnaire?

•  Be clear on what you are trying to ask.
•  Ensure that everyone can answer the question.
•  include an 'other' option.
•  Make sure that the answers are relevant to the question being asked.
•  Make sure the questionnaire is laid out in a logical order.
•  Think about your wording, use precise.. (prefer).
•  Use numbers to measure their agreement of something.
• Ask precise questions, no vague ones.
• Short questions, control how they respond.

1. A Likert scale is a question which measures a candidates response to a particular subject.
2. A Semantic-Differential scale uses numbers to measure a candidates response to a particular subject.

Topics I will need to ask about in my questionnaire.

• Music.
• Genres Of Music.
• Age.
• Merchandise.
• Hobbies.
• Streaming - Spotify, We7.
• Downloading, iTunes, Amazon, Youtube Converter.
• Preferred Bands and Artists.
• How Do You Consume Music?
• Do You Attend Live Events?
• Favourite Music Venues?
• Favourite Music Blogs?
• Gender.
• Do You Read Music Magazines?
• Preference of Font.
• Style of Photography.
• Colour Schemes of 3.
• Favourite Front Cover From A Range.
• Magazine Consumption.

Questionnaire: https://docs.google.com/file/d/0B04sfX1YDDkhN2F3dGs2ZzEtZ1E/edit?usp=sharing