My evaluation based on my research

https://drive.google.com/file/d/0B04sfX1YDDkhMVh0T1Y3d01aV0U/edit?usp=sharing v1

https://drive.google.com/file/d/0B04sfX1YDDkhNUNtMlV2UjJpZFE/edit?usp=sharing v2

Aim: To research and brainstorn the needs and desires of my target audience within Brighton so i can appeal to them effectively in my practical work

Which aspects of the Brighton music scene do you need to research the most?

1. Existing indie bands in Brighton
2. Existing indie record labels.
3. Existing indie solo artists.

https://drive.google.com/file/d/0B04sfX1YDDkhVjMybE9Ua3V1XzQ/edit?usp=sharing

Aim: To plan and make an audio presentation as a way of pitching our magazine in a professional and detailed manner in order to appeal to a publisher.

1. When public speaking, what is it important to do?

• Speak clearly
• Professional tone
• Confident speaking.
• No inappropriate language
• No hesitation
• Professional vocabulary

2.  If a publisher was listening to the pitch, what would they want to know about the project.

• What genre of music your magazine is about.
• How much charged for advertisements.
• Your TMA.
• How much it was to make the magazine.
• Contents of magazine.
• Outline of the magazine before detail.
• Introducing yourself.
• Personally passionate about the contents of this magazine.

Version 1

Researching my target audience in Brighton

https://drive.google.com/file/d/0B04sfX1YDDkhVjMybE9Ua3V1XzQ/edit?usp=sharing

Schedule setting table, mags v1-2-3

Schedule setting table, mags v3
https://drive.google.com/file/d/0B04sfX1YDDkhMVhjTGR3ck1hbVk/edit?usp=sharing

Schedule setting table, mags v2
https://drive.google.com/file/d/0B04sfX1YDDkhZlUzcFRGM2Z2cWs/edit?usp=sharing

Schedule setting table, mags v1
https://drive.google.com/file/d/0B04sfX1YDDkhcy1vTUpPd29CLWs/edit?usp=sharing

The Flat Planning of my Magazine

https://drive.google.com/file/d/0B04sfX1YDDkhbUc4NTktZUtpdGM/edit?usp=sharing

To construct a health and safety assessment of one or more photoshoots i will be conduction for my magazine considering all possible eventualities

Key Skills:
- Professional responsibility.
- Applying my knowledge of professional practices.
- Showing forethought and evidence of planning an event.
- Using the opportunity to research independently for my individual situation/s.

TUC - Trades Union Congress
- Represents British workers rights.
- www.tuc.org.uk
- www.worksmart.org.uk

The Health and Safety at Work Act 1974
- Had to be followed by all employers/authorities responsible for workers in UK.
- A H&S Commission was created (it protected people against risks to H&S in terms of:

• Dangerous substances/materials.
• Maintenances of systems.
• Provision of instruction and training.
• Working environments.
• Allowing unions the right to create reps to enforce it.
• Inspectors could gain access to workplaces.

NUJ - National Union of Journalists.
- Represents UK Journalists and protects their rights.
- Has a committee which meets just to discuss H&S.
- See: www.nuj.org.uk/rights/health-and-safety/

NUJ H&S Concerns:

• Bullying
• Stress
• Repetitive Strain injury (RSI)
• Public Order Situations
• Conflict Zones
• Exiled Journalists

What types of risks may there be in a photoshoot?

• Flash could trigger photosensitive epilepsy.
• Fire - Electricity fault, Light Falling over.
• Tripping over wires.
• Falling from an elevated position
• Electrocution (water + Electricity)

Hazard: Anything that can cause harm (e.g. a chemical, Electricity, Ladders etc).
Risk: How great the chance that someone will be harmed by the hazard.

Assessing the risks:
The likelihood of harm may be rated:
1. High - Where is certain that harm will occur.
2. Medium - Where harm will often occur.
3. Low - Where harm may barely occur.

1.Major - Death or major illness
2.Serious - Injury causing temporal disability
3.Slight - All other injuries or illnesses

Risk = Severity of Harm x Likelihood of occurrence.
- This sum gives a risk value of 1 --> 9 allowing a comparison of risks.
- 1 = HIGH Risk | 9 = LOW Risk.

What are the main hazards within the location of your photoshoot?

- The lights are really hot so that is a big fire hazard.
- There was quite a lot of boxes around so its an easy tripping hazard.
- There was wires running along the floor, another easy tripping hazard.
- There was a lot of people so there was quite a bit of loud talking which means we couldn't hear each other.

What do you need to find out about your venue? How can you investigate?

My risk assessment for my photoshoot - https://drive.google.com/file/d/0B04sfX1YDDkhcGJzU3JnYkNkSUk/edit?usp=sharing

to plan my main fictional artist to feature in my mag in preperation for my first round of photoshoots, to also consider choice of models and requirements.

https://docs.google.com/file/d/0B04sfX1YDDkhVUhNVDNLWlFIcEE/edit?usp=sharing

To create a plan for your publish media document, clearly defining key requirements in the creation of my product

https://docs.google.com/file/d/0B04sfX1YDDkhRVlOSWdHRjFzMmc/edit?usp=sharing

To set myself a realistic timeframe for completing tasks within this project, aiming to motivate and organise myself in a professional manner

https://docs.google.com/file/d/0B04sfX1YDDkhdUhrR2NZWU9xYXM/edit?usp=sharing

https://drive.google.com/file/d/0B04sfX1YDDkhV0xDUlFRYmlOWTA/edit?usp=sharing

Aim: To further identify those involved in the creation of a printed magazine and investigate issues prior to production.

Problems and Troubleshooting

 

 Equipment;

 



-Camera; May get stolen or lost.

-Laptop; Battery may die.

-Lenses; Can crack if the camera gets dropped.

-Props; Might break or have something wrong with them.

-Clothes; May not fit

-Batteries; If the camera ones run out.

-Tripod; Legs may break.

-Lighting; May get too late outside or bulb may blow inside.

-SD Card; if the one in the camera is full and cant hold any more pictures.

-iPad; May break, get stolen or have no Wi-Fi.

-Charging Points; May not be one around.

Solutions;

-Camera; keep on a wrist strap to prevent from being stolen or losing it.
-Laptop; Bring a charger for it and make sure you know where a charging point is.
-Lenses; Bring spare lenses for the camera.
-Props; Bring a variety of props and make sure they are good quality.
-Clothes; Make sure they fit.
-Batteries; Make sure they are new batteries and not used.
-Tripod; Bring a spare or check several times before you leave to take the pictures.
-Lighting; Make sure you take the pictures in a bright scene, try not to make them dull and boring.
-SD Card; Bring spares to prevent not being able to take any more pictures.
-iPad; Bring a charger and make sure you know where a charge point is, and wear a wrist strap.
-Charging Points; Make sure you know where one is to ensure that you're able to charge your device
                                                                                                                                                                                                                                                    

Facilities;

 

-Food; Might get really hungry.

-Drink; Must stay hydrated.

-Personal Needs; Might not be a toilet or facilities around anywhere.
-Umbrella; If it rains, equipment might get wet and become faulty.
-Charging Points; Make sure you know where one is, to be able to charge your device.
-Changing Room; To feel more comfortable whilst getting changed from outfit to outfit.

Locations;

-Dance Clubs.
-Landmarks.
-Places With Nice Scenery.
-Green Screen.
-Studios
-Parks
-Plain White Background.
-Solid Colour Background.

Personnel;

-Max Clark.
-Sean White.
-Andrew Le-Goubin.
-Todd Tucker.
-Gyles Belgrave.



 

 

 

 

 

 

Aim: To consider what makes good market research and start a draft of a questionnaire to help me plan my magazine

How do you make an effective and helpful questionnaire?

•  Be clear on what you are trying to ask.
•  Ensure that everyone can answer the question.
•  include an 'other' option.
•  Make sure that the answers are relevant to the question being asked.
•  Make sure the questionnaire is laid out in a logical order.
•  Think about your wording, use precise.. (prefer).
•  Use numbers to measure their agreement of something.
• Ask precise questions, no vague ones.
• Short questions, control how they respond.

1. A Likert scale is a question which measures a candidates response to a particular subject.
2. A Semantic-Differential scale uses numbers to measure a candidates response to a particular subject.

Topics I will need to ask about in my questionnaire.

• Music.
• Genres Of Music.
• Age.
• Merchandise.
• Hobbies.
• Streaming - Spotify, We7.
• Downloading, iTunes, Amazon, Youtube Converter.
• Preferred Bands and Artists.
• How Do You Consume Music?
• Do You Attend Live Events?
• Favourite Music Venues?
• Favourite Music Blogs?
• Gender.
• Do You Read Music Magazines?
• Preference of Font.
• Style of Photography.
• Colour Schemes of 3.
• Favourite Front Cover From A Range.
• Magazine Consumption.

Questionnaire: https://docs.google.com/file/d/0B04sfX1YDDkhN2F3dGs2ZzEtZ1E/edit?usp=sharing

Code Of Practice Homework - Ms Bennett

Codes Practice

The foundation stone of the successful self-regulatory system which the Press Complaints Commission administers is the Code of Practice.

The Code performs a dual function: it gives the industry a firm set of principles to guide it; and it gives the Commission a clear and consistent framework within which it can address complaints from members of the public. The Code is, crucially, the industries own Code. Although it must be ratified by the independent PCC to take effect, it is the fact that the Code is drafted by the industry that ensures the unswerving commitment of all sectors of the newspaper and magazine publishing sector to self-regulation and to the PCC. In addition, the incorporation of the Code into editors' and journalists' contracts of employment provides self-regulation.

The Code is reviewed periodically by a special committee of editors (the Code of Practice Committee). It takes account of public and Parliamentary comment as well as of reports from the Press Complaints Commission itself. The Code is therefore constantly developing and responding quickly to changing practices and technology in the industry and to the concerns of readers.

The Code of Practice Committee is made up of editors from across the newspaper and magazine industries. The members of the Code Committee are appointed on the basis of nominations from the five publishers' associations of the press in the United Kingdom (the Newspaper Society, the Newspaper Publishers Association, the Scottish Newspapers Publishers' Association, the Scottish Daily Newspaper Society and the Periodical Publishers Association).

The Press Complaints Commission takes the final responsibility for the Code of Practice and ratifies any changes to it.

The Chairman and the Director of the PCC also attend meetings of the Code of Practice Committee in an ex-official capacity.

To research local products, venues, events, businesses and identify how/why they are relevant to their target audience

Production of magazines are paid for either by:

• Advertising brands and products within it
• Purchase Price
• Pre-paid subscription services
• Or all of the above

1. The Hobgoblin(pub) - http://www.hobgoblinbrighton.co.uk 
2. Black Lion(pub) - http://www.drinkinbrighton.co.uk/black-lion
3. Jamaica Inn(pub) - http://www.jamaicainnhove.co.uk
4. Weatherspoons(pub) - http://www.jdwetherspoon.co.uk/home

1.  Oceana(club) - http://www.oceanaclubs.com/brighton/
2.  Coalition(club) - http://www.drinkinbrighton.co.uk/coalition
3.  Lola Lo(club) - http://www.lolalobrighton.com
4.  Audio(club) - http://www.audiobrighton.com

1. Inka Tattoo(services) - http://www.inkatattoos.co.uk
2. Nine Tattoo Studio(services) - http://www.nineboycesstreet.com
3. Into You(services) - http://www.into-you.co.uk
4. Tattoo Workshop(services) - http://www.tattooworkshop.co.uk

1. Gak(shop) - http://www.gak.co.uk
2. Brilliant Brighton(shops) http://www.brilliantbrighton.com
3. Shakeaway(shop) - http://www.shakeaway.com
4. HMV(shop) -  http://www.hmv.com

Audience:

1. Mass Market Women - constantly doing something, should take regular breaks for 'me time'.
2. Up Market Men - Our pool of marine, sport, hobbyist, and rural life brands mainly about the business world and professions 
3. Up Market Women - Like to read about lots of gossip and other lady stuff.
4. Young Men - Like listening to music and reading about gaming and other male things.

Aim: Decide which genre we would prefer to focus our research and create a moodboard of initial ideas

Genre of music;

I will be focusing on the indie genre of music, I will be researching areas like, new bands and new solo singers. My target audience would be teenagers/adults from the age of  17-30.

Here is a list of indie bands;

- Kings of Leon
- The Kooks
- Arctic Monkeys
- The Vaccines
- The Killers     
- Imagine Dragons
- The Wombats
- Death Cab For Cutie
- The Strokes

Types of products advertised;

- Canon Cameras
- Clothing
- Converse
- Lacoste
- Fred Perry

Aim: To analyse music magazines, considering how their genre is conveyed and the typical features of a front cover.

Music magazines I have heard of:

- NME
- Mojo
- XXL
- Kerrang!
- The Source ( Local brighton magazine.)
- The Source ( American hip hop magazine.)
- Uncut
- DJ
- MixMag

Music magazines I have read/bought:

- I have personally never bought a music magazine, but I have read 'The Source'.

Textual analysis:

- Magazine title; NME.

- Publisher; IPC Ignite!

- Target audience; this magazine is mostly aimed at teenagers/adults from the ages of 15-30, because there are things that the younger readers/music fans wouldn't understand,  this magazine is more for male than female readers.

- Genre; Indie/Rock.

- Main bands featured; Green Day, Coldplay, Beatles.

- Articles; There are some articles about gigs, and private singing sessions.


                                                                                                                                                                                                                                                                                                                          

Codes Practice + Regulation

Defamation/Liberal/Slander.

UK Defamation act 1996, are intended to protect the reputation of an individual against unjustified and unwarranted attacks. Any communication that is held to damage a reputation is considered defamatory even if it is fiction, meaning that such things as television, plays and magazine short stories fall under the remit of the law if they are seen to harm an individual. Libel is when information is published and slander is the verbal form of defamation.

Terms Of Copyright

Copyright is the protection of peoples work, to make sure no strangers can make profit from your personal work. Copyright law in the UK dates back to the statue of Anne, 1709 but became statutory law in 1911 with the passing of the copyright act.

Data Protection and Privacy

1. Cannot pass info on to 3rd parties.
2. Data Protection Act 1988
3. Protects personal information, such as; phone numbers and house addresses.
4. Privacy - no law for personal privacy when intruded upon.


Reference: Whittaker, J. (2008) Magazine Production
London: Routledge.

The Importance Of Advertising.

Advertising.

Advertising is the main and most affective way of getting your product/music out there to the public, we see advertisements every day, e.g on t.v, on the radio and on buses. 

  

If it wasn't for advertisement, we wouldn't have most of the large companies we have now, such as; nike, KFC, apple,  and other big companies.

Advertisement helps everyone, it helps people get jobs and money, two things that people want. 

The best way to advertise would be to use language that gets peoples attention and attracts your target audience/readers, if you were to advertise music, use language that would attract teenagers or young adults. Or if you were to advertise cars, use language to attract adults.

In advertisements, you have to follow the legal guidelines, if your advert includes any forbidden material or illegal links. However the advert is being advertised, 

Aim: To consider how magazine staff are divided in terms of their skills, To identify which skills are needed to do particular jobs in the publishing industry

-THE PUBLISHING SECTOR IN THE UK-

-The publishing industry employs over 195,000 people, representing approximately 36% of the creative media workforce.

- 50,500 work in journals and magazines.

-51,000 people employed in the newspaper sector.

- 33,000 in the book industry.

- 12,000 in the other information service activity.

- www.creativeskillset.org. 

 

-This information is taken from the 8/9/12 edition of NME.

-The magazine I compared this with was MOJO

-The jobs listen are different because the ranks of the editors were different, also NME had more editors.

-They both use the word 'editor'

 

WHAT DO YOU THINK ARE THE RESPONSIBILITES OF A CHEIF EDITOR?

 

- The most important responsibility is making sure that all of the editors are doing the right thing.

- Make sure the text isn't copied.

- Check the magazine before it is published.

- Make sure there is no illegal material.
- Leads meetings.
- Budget control.
- Occasional column writing / editorial piece.
- Attends functions, events & award ceremonies.
- Build up contacts and connections.
- Legal decisions (following PCC guidelines).
- The (Public Face) of the story.
- Liase with the publisher, marketing depts., media sales team, PR agencies.